Ad Rules in Oz

In Australia, the world of online slots casino gambling continues to find a balance as several states have decided to place a ban on free betting promotions. Several online casinos were using free bets in order to entice players to sign up for their services or create a membership. While consumers always love a good handout, it’s a little precarious to give out free money when it can possibly be compounded into more money.

The Australian government has been closely tracking the results of the legalization and regulation of the online betting and slots casino industry within the country and they have noticed a marked increase in gambling addiction and addictive behavior. The natural conclusion would be that the saturation of television and newspaper ads for online casinos have not only raised the awareness level of the existence of betting websites’ existence and how they work, which generally is information that adults try to shield children from seeing.

Perhaps airing promotions like those make online betting and slots a larger part of the normal world for more people, and it looks like Australians are none too thrilled about the idea  that their children will want to participate in the pastime only because they know that it’s out there and they are not old enough to, much like being under the legal drinking age.

Also, offering free bets is basically like paying people to use a service, which is an unfair tactic and is normally frowned upon in any other industry. It would be one thing to offer a discounted trial period, but it’s another to offer a free chance to make money and therefore get hooked on the online slots or betting website because of it.

Back to June 2009 Archive.