Sportingbet Chooses Advertisers

MediaCom is jumping up and down in glee right now, as they have just landed a 10 million GBP account from the online slots and gambling casino Sportingbet, who are looking to expand and revamp their entire marketing platform in 2009. MediaCom is simply riding the wave of success now, since they have just recently won last year’s award for Media Agency of the Year at the Scottish Ad Awards, as well as Media Buying Agency of the Year.

It seems that Sportingbet is pulling out all the stops and want nothing but the very best for their brand. After considering several different agencies and public relations directors, it is quite understandable that their final choice was none other but MediaCom, who in recent three or four years has been receiving some major attention, along with major accounts.

Most of the money will be appropriated to online advertising, which is wise since it is an online company to begin with, and also because it is some of the least expensive and most far reaching and effective modes of advertising to begin with.

Most online slots and betting casinos follow this format of advertising, but of course it goes without saying that most casinos would kill for this kind of budget and also for their audience.

Sportingbet is currently focusing their efforts on the UK, although it is looking to reach France and Russia, among other countries in the near future.

North American fans should not feel threatened by the action going on overseas, as the marketing for our side of the pond will continue to be handled by Big Juice Media, and will not be taken over at all by Media Com. At least, that is, for the time being.

Back to January 2009 Archive.