Scratchies Takes on the Competition

Australia is known for gambling. Their residents spend more than $95 billion each year on the gambling industry and now the online gambling industry is trying to figure out how they might get a piece of that pie. The country has some very strict rules about slots and gambling, and even with that in mind it looks like there might be someone breaking in even as you read this.

The online slots and gambling site Scratchies.com is throwing its hat into the ring. They have come up with an advertising campaign that is considerably off the wall but people are responding to it in big ways.

You can view a portion of their campaign on their website: www.scratchies.com and you are sure to love it just as everyone else has. Their owner, Richard Henderson says that when the transfer of their businesses is done you will be able to see the whole thing in its entirety.

The Australian market currently makes it illegal for advertising online slots and gambling, but with Australians spending more than $600 million on scratchies – which is the generic name for instant win games in Australia that are based on the slot machines – it was imperative that they find a way to break into the market.

Their viral campaign was created by Bo Krabbe who is known for his work with Spike Lee and Forest Whitaker. They think that this campaign will be able to break down the walls to get them into the online slots and gambling market over there, and they are working hard to ensure that it does. However, they are also playing by the rules.

 

Back to February 2008 Archive.