Everybody Wants Bally’s Slots

Ever since news broke about Bally’s new slots, casinos have been lining up to get their newest technology. The slots giant released their highly anticipated iView slots program just in the nick of time. Many casinos are looking to upgrade their slots, and the new Bally ones are perfect for the job.

The new slots have a high speed technology that can be added to any of the casinos’ existing slots, and it helps the casinos with their numbers. It will make marketing for the casinos a fraction of the problem that it is now, by keeping track of their consumers and what they do while they are in the casino.

The casino will simply put the new slots technology into place, and then it will be able to keep track of their customers’ activity. They will use frequent player cards to to see what kinds of slots they like to play, how much they bet, how often they bet, etc. and then can market to them according to their tastes. It really only looks like a small screen below the slots terminal.

Bally announced three deals that they already had in place last week for the new slots. They have Pinnacle Entertainment bringing in 12,000 slots, Las Vegas Sands bringing in 16,000 slots into their casinos in Las Vegas, Macau and Singapore, and another 12,000 slots in casinos running from San Diego to Connecticut.


 

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